High Definition that's the new buzz word
Wired News: Waiting for DVDs, the Sequel:

"Microsoft is determined to make Windows Media Video 9 the standard for HD-DVD, and it actually has a shot at accomplishing that. The company submitted WMV to the Society of Motion Picture Television Engineers as a standards candidate, and is hoping that it can succeed MPEG-2, the standard now used in DVDs, set-top boxes and video-editing systems. "